We all know that sometimes the ambient light is just perfect - but usually it's not. Either, it's too bright or too dark. It could even be the middle of the day when you want a glowing sunset.

However, with flash you're in full control. If it's too bright you use it to overpower the sun. If it's too dark you light up your subject. If it's the wrong time of day you add an orange colour gel and create your own sunset.

The trick is to make it look natural and people should pay attention to the image, not the technique behind it.

So how do you achieve that? Lifestyle photographer Adam Angelides' shows you how in this post (including a short video) that Profoto, the light shaping company, have kindly shared with us. Find out more here.