Canon launches #FreeYourStory competition to discover the next generation of creative storytellers
26 August 2020 | Katrina Clowes
Within the digitally connected Generation-Z and Millennial groups, people regularly invest their time and creativity updating their social profiles, often more acutely than other age demographics, with 60% owning a digital camera and 45% identifying as ‘snapshot photographers’¹. Capturing and sharing spontaneous memories enables them to showcase their creative expression through the power of photography with their friends and family.
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